DBH PARTNERSHIPS
Strategy. Support. Stronger studios.
A complete business support ecosystem for dance studio owners ready to lead better, operate smarter and grow with confidence.
The DBH Ecosystem
Built for the real business behind the studio.
Dance Business Hub supports dance studio owners at three distinct levels: strategic direction, practical implementation and ongoing capability building. Each offering solves a different problem, while working together to create a stronger and more sustainable studio business.
01
Elevate+
1:1 Consulting with Kelly Groves. For established studio owners seeking high-level strategic direction, accountability and long-term business transformation.
02
DBH Partnerships: VA and Studio Manager
VA & Operations Support. For studio owners who need a capable team to take work off their plate, strengthen operations and support consistent execution.
03
DBH Partnerships: Strategic Marketing & Social Media Support
For studios that need strategy-led social media marketing, content, visibility, lead generation and customer-journey marketing not simply someone posting to their accounts.
04
Dance Business Success
Membership with Expert Access. For studio owners who want ongoing education, practical resources, community support, and access to qualified experts across key business areas — including HR, finance, marketing, and other specialist fields — without the commitment of a full consulting engagement.
How the ecosystem works
01
Learn what strong studio business practice looks like through Dance Business Success.
02
Implement consistently with a DBH Partnership team working inside the business.
03
Strengthen positioning, content and enrolment marketing with specialist dance-industry marketing support.
04
Make bigger, more complex strategic decisions through Elevate+ with Kelly.
A studio may begin with one pathway and move into another as its needs, team, revenue and operational complexity evolve.
Offering 01
Elevate+
Exclusive 1:1 strategic consulting with Kelly Groves.
Elevate+ is DBH's highest-level consulting pathway: a 24-month strategic partnership for established dance studio owners who are ready to strengthen their business model, elevate their leadership and build a studio that performs without relying on the owner to carry everything.
Not a course, coaching club or generic business program. Elevate+ is a tailored consultancy shaped around the studio's current reality, priorities and growth stage.
Best suited to
Established studio owners with a proven business and clear ambition for the next stage.
Owners navigating growth, restructuring, team expansion or operational complexity.
Leaders who want a trusted strategic partner to challenge decisions and maintain momentum.
Studios ready to invest in sustainable systems, stronger leadership and commercial performance.
Owners willing to implement, measure and make decisions not simply consume information.
Core objectives
Clarify the long-term vision and translate it into an actionable business strategy.
Improve profitability, commercial decision-making and financial visibility.
Build leadership capability and reduce owner dependency.
Strengthen the team structure, accountability and management rhythms.
Create scalable enrolment, retention, marketing and operational systems.
Protect the owner's time and build a business that supports life beyond the studio.
What the engagement includes
1:1 strategy and advisory
Direct strategic consulting with Kelly Groves across the 24-month engagement, a tailored roadmap, strategic decision support and regular accountability and review.
Connected support
Included access to Dance Business Success, specialist perspectives across HR, finance, marketing, systems and compliance, and preferential rates for DBH Partnership implementation.
Whole-of-business focus
Business model, financial performance, leadership and culture, enrolment and retention, marketing direction, and operations and owner capacity.
AUD $17,000
24-month consulting program · application-only · maximum 5 new studios every 6 months
AUD $799/month
MONTHLY PAY · 24-month term
The outcome: a strategically stronger studio with clearer priorities, better commercial discipline, more capable leadership and systems that reduce reliance on the owner.
Offering 02
DBH Partnerships
Virtual administration, operations and done-for-you support.
DBH Partnerships gives dance studio owners access to a trained remote support team made up of dance industry experts who truly understand the demands of studio ownership. With experience working both on the floor and behind the scenes within the industry, our team brings practical insight into the challenges, workflows, and expectations that make dance businesses unique. This isn’t just task support — it’s about creating dependable capacity, strengthening your operations, and helping your studio run consistently and confidently.
Best suited to
Owners overwhelmed by administration and day-to-day delivery.
Studios experiencing inconsistent follow-up, enrolment handling or parent communication.
Businesses with systems in place but not enough capacity to run them consistently.
Owners who need operational oversight, structure and accountability across a growing team.
Studios preparing for concerts, enrolment periods, launches or other high-volume seasons.
Areas of support
Administration & customer experience: inbox and enquiry management, trial coordination, enrolment administration, parent and student communication.
Operations & systems: workflow documentation, SOP creation, task management, software administration, team coordination and reporting.
Campaign administration: coordination of approved email/database communications, website content updates and lead-capture administration (not social media marketing).
Peak-period & project support: concert administration, end-of-year rollover, new-year enrolment prep and event/launch administration.
Important service boundary: social media strategy, content planning, copywriting, graphic creation, scheduling, account management and performance optimisation are not included in general VA/Ops Partnerships. These are delivered by DBH's expert marketing team through Strategic Marketing & Social Media Support.
Partnership options
Every partnership includes a dedicated DBH support team, backend operational support, CRM and database management, shared task-management systems, access to DBH templates and weekly reporting.
Foundation
AU$1,499/month
Operational support for growing studios needing consistent backend implementation. 15 hours allocated across the DBH team.
Inbox management support
Parent communication assistance
Billing and invoicing support
Weekly backend administration
Trial follow-up assistance
CRM and database maintenance
Enrolment administration support
Internal workflow management
Growth
AU$1,899/month
Everything in Foundation plus 20 hours allocated across the team.
Lead-nurturing workflow implementation
Student onboarding optimisation
Retention communication support
Event and campaign assistance
KPI and conversion tracking
Basic automation implementation
Customer-journey optimisation
Enquiry follow-up support
Scale
AU$2,699/month
Everything in Growth plus 30 hours allocated across the team, for studios scaling beyond owner-led operations.
Strategic planning support
Team workflow and accountability systems
Advanced automation implementation
Project and launch coordination
Operational-efficiency audits
Staff systems development
Multi-program operational oversight
Workflow optimisation and scalability planning
Active DBH Partnership clients also receive access to Dance Business Success, so the owner can build their own leadership and business capability while the DBH team supports implementation behind the scenes.
The outcome: more capacity, stronger follow-through and a calmer studio operation with important work completed consistently and the owner freed to lead.
Specialist Service
Strategic Marketing & Social Media Support.
Complete end-to-end marketing not just social media posting. This specialist service includes social media marketing, but extends well beyond posting. It is deliberately separate from DBH's VA and Operations Partnerships and is delivered by DBH's expert marketing team, connecting strategy, content, visibility, lead generation, enrolments, retention and the full customer journey.
What this is designed to achieve
Increase enquiries and enrolments.
Strengthen parent trust and connection.
Improve lead conversion.
Support long-term retention.
Position the studio clearly in its market.
Create consistency across brand and messaging.
Build scalable marketing systems that support growth.
The DBH marketing framework
Strategy first: platforms, opportunities and messaging are audited before content is created.
Industry-specific content: built around seasonal enrolments, concert periods, competitions and parent-focused communication.
Content with purpose: every post is designed to build trust, educate, nurture leads or support enrolments.
Consistency without the overwhelm: planning, writing, design and scheduling taken off the owner's plate.
What is included
Complete marketing and social media audit with strategic platform optimisation.
In-depth keyword research and SEO-focused profile enhancements.
Monthly strategic content scheduling aligned with enrolment periods, events, launches and retention.
Professional copywriting tailored to the studio's voice, programs, values and audience.
15 custom Facebook and Instagram posts per month, with branded graphics and written captions.
Monthly analytics and performance reporting with strategic insights and recommendations.
Monthly strategic planning support aligned with current priorities and seasonal studio activity.
Occasional website updates and support where required.
Starter
AU$2,399/month
3-month minimum term, including the complete core service and monthly deliverables.
Premium
AU$2,199/month
6-month minimum term, including the core service plus:
One email-marketing campaign copy set each month
30 days of story-content prompts each quarter
Scale
AU$1,899/month
12-month minimum term, including the core service plus:
Two email-marketing campaign copy sets each month
30 days of story-content prompts each quarter
An enrolment-campaign strategy map each term
All Strategic Marketing & Social Media Support packages incur a one-time AU$599 client setup fee.
The outcome: a consistent, strategically aligned marketing presence that supports every stage of the customer journey and drives measurable studio growth.
Offering 03
Dance Business Success
Membership, practical business education and expert access.
Dance Business Success (DBS) is the accessible development pathway within the DBH ecosystem. It gives studio owners relevant, industry-specific training and continued access to trusted expertise so they can make stronger decisions and keep improving the business throughout the year.
Best suited to
Studio owners who want practical guidance without committing to 1:1 consultancy.
Emerging owners building stronger foundations and business confidence.
Established owners wanting ongoing professional development and fresh perspective.
Leaders who value access to specialists but do not need to engage each expert separately.
DBH Partnership clients who want to understand the strategy behind the work being implemented.
What members receive
A growing library of concise, actionable training modules.
Templates, frameworks, checklists and practical implementation resources.
Ongoing expert access and insight across critical business disciplines.
Relevant conversations, updates and support shaped for dance studio businesses.
A connected community of owners focused on sustainable, professional growth.
Core learning areas
Foundations & strategy: business planning, positioning, goal setting, performance review and owner priorities.
Sales & enrolment: sales psychology, the buyer journey, enquiry management, trials, conversion and follow-up.
Marketing: messaging, content, campaigns, database marketing, promotion and measurement.
Retention & experience: parent experience, communication, community, loyalty and re-enrolment.
Leadership & people: leadership habits, team culture, recruitment, onboarding and accountability.
Operations & systems: SOPs, workflows, studio software, automation and delegation.
Finance & commercial confidence: pricing, numbers, profitability and financial visibility.
HR, compliance & risk: policies, contractor and employee considerations and expert-led awareness.
DBS connects members with experienced professionals across areas such as HR, finance, marketing, technology and systems. Expert access is designed to help owners understand the right questions, identify risks and make better-informed decisions it does not replace tailored legal, accounting or other regulated professional advice where that is required.
The outcome: a more informed, confident studio owner with a stronger operating foundation, reliable resources and access to expertise when questions arise.
Choose Your Pathway
Which DBH offering is right for you?
Offering
Primary need
Best suited to
Ideal result
Offering
Elevate+
Primary need
Strategic direction and transformation
Best suited to
Established owners ready for significant change and a 24-month consultancy
Ideal result
A stronger, scalable and less owner-dependent business
Offering
DBH Partnerships
Primary need
VA, operations capacity and done for you support
Best suited to
Owners needing reliable backend support across 15, 20, or 30 monthly hours, with the flexibility to access additional support hours when required through consultation.
Ideal result
More capacity, accountability and consistent execution
Offering
Strategic Marketing & Social Media
Primary need
End-to-end strategy, social media, content and customer-journey growth
Best suited to
Studios requiring specialist, done-for-you marketing not simply posting support
Ideal result
Greater visibility, trust, enquiries, conversion and retention
Offering
Dance Business Success
Primary need
Learning, tools and expert access
Best suited to
Owners building knowledge and capability through membership
Ideal result
More confident, informed business decisions
The combined pathway
For some studios, the strongest result comes from combining services. Elevate+ establishes the strategic direction. A DBH Partnership provides operational capacity. Specialist Strategic Marketing & Social Media Support builds and manages the external growth ecosystem. Dance Business Success reinforces the owner's knowledge and provides continued access to resources and experts.
Our Approach
What every DBH client can expect.
Dance-industry understanding
Support grounded in the commercial and operational realities of running a dance studio.
Practical strategy
Clear priorities and actions that can be implemented inside a real team and timetable.
No-fluff communication
Honest conversations, clear expectations and advice that respects the owner's goals.
Sustainable growth
A focus on profitable, manageable progress not growth that simply creates more work.
Stronger leadership
Support that builds the owner's decision-making and the team's ability to perform.
Connected expertise
Access to a broader ecosystem of operational and specialist capability when required.
Strategy must lead. Implementation must follow. Advice without action does not change a business, and action without direction creates more noise. DBH exists to connect the two in the right way for each studio.
Start with the support you need now.
The first step is to identify the studio's most urgent constraint: strategic clarity, operational capacity, marketing performance or business knowledge. From there, DBH will recommend the most appropriate pathway and confirm the scope, delivery model, investment and next steps.
Elevate+
Submit an application for the next available intake.
DBH Partnerships: VA and Studio Manager
Select Foundation, Growth or Scale based on the required operational capacity and implementation depth. Social media marketing is not included.
DBH Partnerships: Strategic Marketing & Social Media Support
Select Starter, Premium or Deluxe for specialist end-to-end marketing strategy, creation, management and optimisation.
Dance Business Success
Join the membership and begin with the learning area most relevant to the studio's current priority.
Need both marketing and operations? Contact DBH for a tailored hybrid package combining VA/Ops support with Strategic Marketing & Social Media Support.
Build the business behind the studio.
Whether you need a strategist beside you, an operational team behind you, specialist marketing support or trusted expertise within reach, DBH provides a clear pathway forward.
