ELEVATE+
Build the business behind the studio.
A private 24-month strategic consultancy for established dance studio owners ready to strengthen profitability, leadership, systems and owner capacity.
Kelly Groves Dance Business Strategist & Industry Consultant
Growth, complexity and owner dependency have outgrown quick fixes.
You may be profitable but carrying too much, growing but lacking structure, or clear on the opportunity but uncertain about the right sequence of decisions.
Elevate+ is designed for established operators whose business has outgrown group programs, one-off projects and disconnected advice and needs a strategic partner across the whole business instead.
The Offer
The strategic partnership behind your next level.
Elevate+ is Kelly Groves' flagship, application-only 24-month 1:1 strategic consultancy for established dance business owners who want to strengthen, grow and future-proof the business behind their studio. It combines long-range strategy, commercial insight, implementation accountability and access to specialist support around the priorities that matter most to your business.
This is not a course, a mastermind or generic monthly coaching. It is a close, commercially focused consultancy built around your numbers, your team, your market and your goals.
What Elevate+ does:
Turns competing ideas into a clear sequence of priorities.
Brings an experienced outside perspective to high-stakes decisions.
Keeps implementation tied to measurable business outcomes.
Builds capability inside the business so progress does not depend on Kelly forever.
The Methodology
The Elevate+ Framework.
The framework keeps every engagement comprehensive without making it generic.
The emphasis and order are tailored to the business, but each pillar is reviewed so growth in one area does not create weakness somewhere else.
E
Evaluate
Business diagnostic & baseline
Financial baseline, enrolment and retention data, owner workload, team and operational risk.
What changes
A truthful baseline, priority map and measures of success.
L
LEAD
Owner & team leadership
Owner role, leadership habits, structure, accountability, communication, performance and culture.
What changes
A team that knows what it owns and an owner who can lead beyond the day-to-day.
E
Engineer
Systems & operations
Systems, workflows, SOPs, automation, delegation, software and operational rhythm.
What changes
Less rework, fewer dropped balls and a business that can function consistently.
V
VALUE
Commercial performance
Pricing, program mix, capacity, margins, forecasting, owner pay and return on effort.
What changes
Growth that improves the commercial health of the business, not just the top line.
A
ATTRACT
Marketing & enrolment
Positioning, offers, marketing rhythm, lead generation, sales process, follow-up and conversion.
What changes
A more intentional and measurable path from awareness to enrolment.
T
THRIVE
Experience & retention
Student and parent experience, retention, community, team wellbeing and sustainable delivery.
What changes
A stronger experience that protects loyalty, reputation and long-term value.
E
EXPAND
Sustainable growth
New programs, markets, capacity, leadership depth, partnerships and owner independence.
What changes
A next stage that is properly modelled, resourced and ready to scale.
+
The Advantage
Kelly's strategic judgement
Relevant expert insight, DBS resources and access to DBH implementation support.
What changes
The right level of strategy, expertise and execution without building every capability in-house.
Elevate+ is not a rigid curriculum. Priorities move as the business, market and data change the framework makes sure each decision still connects to the bigger commercial picture.
What You Receive
A complete strategic consultancy, not a folder of content.
Every Elevate+ engagement is tailored. The inclusions create a consistent, premium and high-touch consulting rhythm while leaving enough flexibility to respond to the priorities, dependencies and pressure points inside your business.
Strategic Business Diagnostic
Pre-work and a comprehensive review of your model, numbers, team, enrolments, retention, marketing, systems and owner capacity.
Private commencement intensive
A 120-minute deep-dive with Kelly to confirm context, ambition, constraints and the first decisions.
Bespoke 24-month Strategic Growth Map
Your priority sequence, milestones, measures, risks and implementation path.
Quarterly private consultancy session
Up to 90 minutes with Kelly; quarterly sessions are used for a deeper performance and priority review.
Quarterly scorecard & 90-day reset
Review the evidence, identify slippage and reset the few priorities that matter next.
Structured between-session decision support
Access through the agreed support channel for time-sensitive context, clarification and accountability.
Full DBS access for the active term
Frameworks, practical resources, expert education and implementation support material across the core areas of the business.
Targeted specialist insight
Relevant input from trusted experts in areas such as HR, finance, systems and marketing when the roadmap calls for it.
Preferred DBH Done-For -You access
The option to engage Dance Business Hub for scoped execution at the Elevate+ preferred rate.
Annual strategic planning & reforecast
A deeper reset for the next operating year, including priorities, capacity and commercial assumptions.
Completion review & next-stage roadmap
A closing assessment of progress, outstanding risks and the strategy beyond Elevate+.
The Result
What Elevate+ is designed to change.
The exact outcomes depend on the starting point and priorities of each business. The goal is not activity for activity's sake it is a stronger commercial model, a more capable operation and an owner who can lead with greater clarity and control.
Strategic clarity: a defensible direction, fewer competing priorities and faster, better decisions.
A stronger enrolment engine: better positioning, lead handling, sales follow-up and conversion discipline.
Operational consistency: documented systems, clearer workflows and less reliance on the owner remembering everything.
Greater owner capacity: less reactive work, more space for leadership and reduced key-person dependency.
Commercial confidence: clearer visibility across pricing, margins, capacity, cash flow drivers and return on effort.
Improved retention and lifetime value: a more deliberate student, parent and team experience that protects loyalty.
Team accountability: better role clarity, leadership rhythm and ownership of outcomes.
Sustainable expansion: new programs, capacity or markets assessed against evidence rather than excitement alone.
How progress is measured
At commencement, Elevate+ establishes a practical baseline and selects the measures most relevant to the strategy. These may include revenue quality, margin, capacity utilisation, conversion, retention, team performance, owner time and implementation progress. Measures are reviewed quarterly and adjusted when the strategic focus changes.
Fit
Built for owners ready to lead the next stage.
You have an operating dance business with genuine traction, complexity and responsibility and are willing to share the numbers, confront what is not working, and implement rather than simply collect advice.
Elevate+ is likely right for you if...
You have an operating dance business with genuine traction, complexity and responsibility.
You want stronger profit, performance and owner capacity not growth for growth's sake.
You have a team, or are preparing to build one, and need clearer leadership and accountability.
You are willing to share the numbers, confront what is not working and make commercial decisions.
You will implement, test and refine not simply collect advice.
It is not designed for...
A brand-new idea that still needs basic start-up guidance.
A one-off lead generation campaign or isolated marketing fix.
An owner seeking a consultant to take over day-to-day management.
A business unwilling to change roles, systems, pricing or priorities when the evidence calls for it.
Scope boundaries
The Elevate+ investment covers the strategic consultancy and inclusions described in the final individual proposal and service agreement. The following are separate unless expressly included:
DBH implementation hours, retainers or project work.
Third-party software, advertising, contractors, travel or on-site delivery.
Legal, accounting, tax, industrial relations or other regulated professional advice.
Work beyond the agreed business entity, participants or consultancy scope.
Investment & Entry
A deliberately limited, high-ticket consultancy.
Elevate+ is application only and limited to five new clients every six months. The capacity limit protects the depth of the work, Kelly's direct involvement and the standard expected of a premium strategic partnership.
PAY IN FULL - $2K+ IN savINGs
AUD $17,000
ONE TIME PAYMENT · 24-month term
PAYMENT PLAN
AUD $799/month
MONTHLY PAY · 24-month term
Entry: Application and strategic fit process only
Capacity: An exclusive intake. Five clients, twice a year
Delivery: Direct 1:1 consultancy, adaptive priority sequence
The application process
01 - APPLY
Share your business context, current priorities and what needs to change.
02 - Fit conversation
Kelly explores the opportunity, readiness and whether Elevate+ is the right engagement.
03 - FIT DECISION
Both parties decide whether the depth, timing and working relationship align.
04 - PROPOSAL
The delivery cadence, terms and any tailored scope are confirmed.
05 - Diagnostic
Pre-work begins and the 120-minute intensive is booked.
Elevate+ provides strategy, structure and support. Business outcomes depend on the client's decisions, implementation, market conditions and team execution; specific financial or growth results cannot be guaranteed. GST treatment, payment structure and any additional implementation scope are confirmed in the individual proposal and service agreement.
